The prestigious consultant Gregorio Cristóbal Carle talks about the “need” of companies to be in the international market

The act is included in the framework program of International Markets of the Oriolan institution ‘Exterioriza’ and has the collaboration of Grupo Cajamar

The Nursery of Companies of Orihuela Camera welcomed yesterday the talk ‘Exporting with success’ in charge of Gregorio Cristóbal Carle, consultant of internationalization of Companies Of Counsel SCA Legal Lawyers and Consultants, Consultant UE, BIF and CAF Latin America. The conference is included in the framework program of International Markets Chamber Orihuela ‘Exterioriza’ and had the cooperation of Grupo Cooperativo Cajamar. His manager of companies, Juan Manuel Martínez, presented the activity carried out by the group in the province of Alicante. The event was aimed at companies that are already immersed in internationalization or that want to launch themselves into international markets and also included the success story of the oriolana SAT Olé, exposed by its commercial director, José Ortuño.

The speaker addressed his talk, especially to small and medium-sized companies that he said “are those that move international trade.” At the same time he talked about what needs to be done to export, but also what not to do. In this sense, he affirmed that what is needed is “knowledge, training and professionalism, and the latter is only acquired through practice”. That is why he indicated that to work in the international market “you can not have a local mentality, but adapt to a new reality”.

‘Vertigo to the unknown’

Gregorio Cristóbal Carle exposed the right to have “vertigo to the unknown” when a new adventure is undertaken, in this business case, “in a scenario that is complex, changing and increasingly uncertain”, and put the Comunitat Valenciana as an example to continue in the field of international trade. “There are difficulties, but nothing is impossible and in the foreign market you have to take risks just as companies assume them in the internal market,” explained the expert.

This international specialist has more than twenty years of experience in consulting, facilitation and advising of companies in international environments, professor of numerous international universities and international commercial arbitrator. Among its publications there are titles such as ‘International Marketing Contracts’ or the ‘Basic Guide to International Negotiation and Recruitment’. His latest book is ‘Theoretical and practical aspects of international cooperation between companies’.